What are the best features of Magento?
November 11, 2021
Many website developers are usually looking for the best platforms to build their websites. In some cases, they have certain features in mind that the platform must offer. In other cases, they need the best platform that is all-encompassing and provides the greatest return on their work. Here, we will discuss the classic features of Magento that place it above other competitors in the website development market.
Search Engine Optimization
A great eCommerce store won’t do much if the customers can’t find your products in Google search. Therefore, a key determinant of an eCommerce store’s success is the opportunities to high-end SEO. Luckily, Magento offers the ability to build long-term strategies for SEO on the platform. Everything is directed through the use of keywords and proper meta descriptions, titles. You can also generate sitemaps for Google and consider popular search terms for your website as well.
An eCommerce store needs to project its products through advertisement and other forms of promotional marketing. One method of accomplishing this on Magento is through the option to cross-sell products. Similarly, you can create coupons and monitor their usage as well. Next, using different URL tools and promotional methods is extremely important, and Magento offers both. Finally, different price variations may exist as well, and you can project them easily on a Magento-based website.
A difficult and long-end checkout method is extremely problematic and may result in customers abandoning your eCommerce store. To correct this issue, you may consider using Magento. The one-page checkout system can ensure that customers stay on your website and finalize their purchases. Similarly, you may use SSL security support methods to ensure the safety of the payments as well. Other options are there to write a gift message and to save the carts of shoppers if they leave the website before placing the order. Such utilities make your store more useful for the customers, ensuring that they return for frequent purchases.
You need to monitor your sales, products, and profits in order to know whether your business is growing at the desired rate. Magento offers detailed reporting and analytical modules to monitor everything perfectly. You can automatically get information about the tax, sales, low stock products, refund amounts, most purchased items, most viewed items, and total invoices through the portal. This way, monitoring the business’s progress is extremely easy and resourceful for the user.
Magento offers you the best features to keep your site secure. You may use PWA studio or use ReCaptcha system to remove any chances of span. Similarly, two-factor authentication can be installed for different pages as well. This way, everything is protected, and your customers can feel safe when interacting with the platform. Another benefit is the Google Tag Manager, which can be used to show better results for each customer. You may even customize pricing based on different aspects.
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