Why is SEO Changing with Time?

Read in 4 minutes

August 11, 2021  |

SEO Changes With Time - During Website Development and Design

One thing that is changing with time is SEO. Everything from the methods and metrics has changed considerably over the past few years. Think of how SEO was done in 2010: today, the entire process is different to ensure that your website can reach any significant rank on search engines.
However, have you ever wondered why SEO has changed with time? We did, too: here is what we found out!

Mobile Phones

Mobile phones and other handheld devices have become the norm for internet usage over the past few years. Previously, SEO was more focused on content for the desktop.

However, with the rise in the usage of these devices, there has been a natural requirement for such devices to become the focus of search engines. That is the exact reason why your websites must be mobile-friendly today to ensure the best returns.

Here is how mobile phones have impacted SEO overtime:

  • Mobile-First Indexing: Keeping up with the changing search engine algorithms, mobile phones have made the search engines switch to mobile-first indexing.
  • Voice Search: With voice search becoming increasingly popular, mobile phones have also opened up new opportunities for SEO.
  • Site Speed: As mobile phones have become powerful, the speed of websites on mobile phones has become important for SEO.
  • AMP Pages: Accelerated Mobile Pages (AMP) are an important ranking factor. By creating AMP versions of web pages, businesses can ensure that their content is easily accessible and loads quickly on mobile devices.
seo-changing
SEO

Local SEO

Previously, search engines weren’t advanced enough to target the search results for different areas. As such, the main focus was to rank the content everywhere generally. However, search engines have become smarter with time and can now show users targeted results for their areas. For example, you will see different results for a specific niche if you search it in Brisbane, compared to searching it in California. As a result, the methods of targeting local SEO have also revolutionized with time.

Local SEO has changed the way we do business in various way and some of them include

  • Keyword Research: Local SEO has changed the way we research keywords, by taking into account local search trends and focusing on localized keywords.
  • On-Page Optimization: Local SEO has opened up a whole new avenue of on-page optimization. It has become increasingly important to optimize for local search, by including location-specific keywords in titles, meta descriptions, URLs, and content.
  • GMB Listings: Having an up-to-date Google My Business (GMB) listing is now essential for any local business. GMB allows you to control how you appear in local search results, and can be used to add relevant information to improve rankings.
  • Local Content: Creating content that is relevant to your local area is an important part of local SEO. This can include blog posts, videos, and other content that is tailored to your local audience.

Fake Links

Previously, link-building schemes were the norm where many fake links were built to rank the website. Now, top-end search engines like Google can easily determine such fake links are being used. Consequently, trapping such users is easier, and your website gets hit badly with penalties as a result. Consequently, the focus has been shifted towards organic link building and guest posts today.

However, if you are unsure how to get natural and good links, here is what you can do:

  • Determine the most relevant websites in your industry: Start by researching your industry, competitors, and related topics to determine the most authoritative and relevant websites that could be potential link sources.
  • Determine the most relevant websites in your industry: Start by researching your industry, competitors, and related topics to determine the most authoritative and relevant websites that could be potential link sources.
  • Determine the most relevant websites in your industry: Start by researching your industry, competitors, and related topics to determine the most authoritative and relevant websites that could be potential link sources.
seo-changing

Search Engine Updates

Search engines have updated their systems over time. For example, Google regularly updates its system, which can considerably change the SEO requirements as well. Therefore, such updates can single-handedly change your rankings.

However, there are few things you can do to recover from a core update penalty:

  • Analyze Search Engine Algorithms: Analyzing updates can help you understand how to optimize your website for better visibility in search engine results.
  • Develop Long-term Strategies: Search engine updates can have a significant impact on SEO strategies, so it’s important to develop a long-term approach.
  • Make Adjustments to Content: When search engine algorithms are updated, it’s important to make adjustments to the content of your website to make them more relevant.
  • Optimize Technical Elements: Make sure technical elements are optimized to help your website remain visible in search engine results.

Conclusion

SEO is constantly evolving with the times. The goal of SEO - to make content findable and relevant - remains unchanged, but the methods of achieving success are always being modified as technology advances. SEO professionals must be on their toes in order to stay up to date and keep their websites visible and successful in search engine rankings.

To remain competitive in the ever-changing landscape of SEO, website owners should consider partnering with a digital marketing agency such as AboveBits that can provide guidance, advice, and strategy.

Don’t miss out on the opportunity; contact today.