How to optimize the speed of a WordPress website

May 11, 2019

Developing an outclass website requires speed optimization to ensure that that website visitors have the best experience. However, such optimization may pose a difficulty for many WordPress developers. As such, Above Bits LLC has compiled a complete guide to optimize your WordPress website for both speed and performance.

Hosting Provider

Remember, the first determinant of your website speed are the limits of the website hosting you are using. WordPress is heavier than custom-coded websites. The resource-intensive platform requires a stable hosting provider with exceptional specs to offer top-notch performance. If you are using a sophisticated WordPress theme or many plugins simultaneously, consider upgrading your hosting provider today. Similarly, you may upgrade from a shared hosting package to a VPS or Dedicated hosting package to enjoy a better hosting environment suited for top-website performance.

WordPress SEO

Theme Selection

Remember, each WordPress theme has been developed differently. Therefore, some of them are more lightweight and cleanly coded, ensuring faster performance than other counterparts. Similarly, you must select a theme that is suited to your hosting provider. For example, if you use shared hosting, prefer a one-page theme or a minimalist design with lesser design elements than intensive themes. This way, you will have a better chance of having faster website performance.

Image Size Reduction

Larger images have larger file sizes. If most of the images on the website are very large, they may take considerable time to load. Try reducing their file sizes to ensure faster performance. You may use plugins like WP Smush and EWWW Image Optimizer to do it directly on the website. Alternatively, you may manually upload lighter versions of those images. Another method is to activate lazy loading through any plugin. It allows only the images in the view to be loaded, reducing the overall website load time considerably.


You may minify your JS and CSS files to remove extra lines of coding. With lesser code to interpret, the browser can display the webpage faster than before. There is a plugin named Autoptimize that can perform this task for you automatically. However, make sure you select the right options because improper combinations may cause your site to break down.


By creating caches version of the website pages, you can considerably reduce the time required for loading. Also, prefetching can help the user to navigate faster between different pages of the website. Caching has one drawback: space requirements. The cached pages are stored on your server, which may take considerable space if you have a very large website.

WordPress Speed

Deactivate Plugins

If you are not using any plugin regularly, deactivate it. For example, many updater plugins require activation only when you update the specific plugin types. Similarly, you may not need minification and SSL plugins once they have made the necessary changes to the website. Another category is the plugins you installed previously but require no longer after the website design has been changed. Remove all such plugins to reduce the burden on your website.

Still not sure about the website’s performance? Don’t worry! Above Bits is there to help you out. Contact us today and let us get the job done for you.

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